Privacy Policy

Effective Date: 2 December 2024

At ARIA by Augmented AI (previously Augmented Startups), your privacy is our priority. We are committed to protecting your personal information and respecting your trust. This Privacy Policy outlines how we collect, use, and safeguard your data.

We collect only the data necessary to provide and improve ARIAā€™s services:

  • Personal Information: Name, email address, and phone number, provided during signup.
  • Parenting Preferences: Information shared voluntarily to tailor ARIAā€™s recommendations (e.g., childā€™s age, milestones).
  • Usage Data: Interaction data to enhance app performance and user experience.

We use your information exclusively to:

  • Provide personalized parenting advice and services.
  • Enhance ARIAā€™s AI to ensure better recommendations.
  • Communicate updates, service changes, and promotional offers (with your consent).

We do not sell, rent, or share your personal information with third parties for marketing purposes.

We take your privacy seriously and implement strict measures to protect your information:

  • Encryption: All data is encrypted during transmission and at rest.
  • Restricted Access: Only authorized personnel have access to your data.
  • Regular Audits: Security protocols are reviewed and updated regularly.

We respect your ownership of your data. You have the right to:

  • Access: Request a copy of the information we store about you.
  • Update: Correct inaccuracies in your personal data.
  • Delete: Request the deletion of your data at any time by contacting us at [email protected].

We retain your data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy. Once itā€™s no longer needed, we securely delete or anonymize it.

ARIA may use cookies to:

  • Improve user experience.
  • Analyze usage trends for better service delivery.

You can control cookie settings in your browser preferences.

Some features of ARIA may involve trusted third-party providers (e.g., payment processors, cloud storage). These providers are contractually obligated to safeguard your data.

ARIA is designed for parents, caregivers, and educators. We do not knowingly collect information directly from children under the age of 13.

We may update this Privacy Policy to reflect service improvements or legal requirements. We will notify users of any significant changes via email or app notifications.

If you have questions or concerns about your privacy, please contact us at:

  • Email: [email protected]
  • Address: 184 Bancor Avenue, Park West Lane, Pretoria, Gauteng, South Africa

At ARIA, we are parents too. Your trust and privacy are the foundation of our service. Thank you for letting us be a part of your parenting journey.